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Workshops - First Session (in the Breakout Rooms)
Workshop #1
Building a Lean Startup: You don't know what your customer wants
The science of effective company building. Or, the process of building the minimum viable solution required to test market assumptions, then iterating quickly to steer your solution in response to the feedback of early customers.
Moderator: J. Kevin McCurren, Executive Director, Grand Valley State University Center for Entrepreneurship & Innovation
Panelists:
John Malnor
Vice President of Growth Initiatives, Steelcase
Jason Pliml
Consultant, MI-SBTDC
Founder, Mock Draft Central, LLC
Rich Sheridan
CEO, Menlo Innovations
Ryan Vaughn
Co-founder, Varsity News Network

Workshop #2
Funding Sources and Strategies
The panel will represent a cross section of funding sources available to startups within the State of Michigan ranging from very early stage micro-loans, pre-seed loans, early stage investors, SBIR and government grants, and late stage funding venture capital firms. Each panelist will discuss their area of funding, how to approach funding organizations and funding strategies.
Moderator: Andrew McColm, Managing Director, Early Stage Partners (Michigan Office)
Panelists:
Skip Simms
Senior Vice President, Ann Arbor SPARK
Jody Vanderwel
President, Grand Angels
Michael Kurek, Ph.D.
Partner, Biotechnology Business Consultants
Dale Grogan
Managing Director, Michigan Accelerator Fund 1

Workshop #3
Opportunities and Challenges for the Emergent Sectors
Green, mobile, food safety … You've heard they are hot! How can you capitalize on these emergent markets? What should you know before you get into the market? Find out in this panel discussion.
Moderator: Eric J. Sosenko, Brinks, Hofer, Gilson and Lione
Panelists:
Julia Bradsher, Ph.D., M.B.A.
President and Chief Executive Officer, Global Food Protection Institute
Larry Granger
Chief Information Officer, PEP Stations, LLC
Jimmy Hsiao
President and Chief Executive Officer, Logic Solutions, Inc.
Tim Slusser
Technology Development Manager for Cluster Development at the Michigan Economic Development Corporation (MEDC)

Workshop #4
From Startup to Second Stage
Many successful startups aspire to grow into “second stage” companies -- where the opportunities and challenges are very different. Join our panel of entrepreneurs who have transitioned their company to the second stage. We promise a lively discussion of the new challenges that come with growth and change.
Moderator: Nancy Boese, MI-SBTDC
Panelists:
Linda Girard
Co-Founder and Visionary, Pure Visibility
Joe Mattausch
President, TC3Net
Lynn Perenic
President and CEO, Argent Tape

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